Brand Identity & Packaging
PacMn's Pizza is a Bangalore food truck — restless, city-bred, and built around the flavour of Luru. The brief called for an identity as alive as the streets it operates on. What followed was a full creative build: brand identity, truck illustration, packaging, and menu — all conceived and executed as one cohesive world.
The visual language takes its cues from Bangalore after dark. Deep blues and rich purples, the city mid-transition. Flowing lines for constant movement. The packaging wraps you in a Luru evening before you've even opened the box.
Built For The Streets
From logo to truck to the box it comes in — every touchpoint was designed to feel like the city it comes from.
Scope: Brand Identity, Illustration, Packaging & Menu Design
Client: PacMn's Pizza, Bangalore
Year: 2022